Mental Health Pros & Blogs: Yes, You Absolutely Need One — Here’s Why

If you’re not a writer, a blog probably sounds like such a drag.

You may be putting it off, telling yourself you don’t even need one. Why would a therapist or coach even need a mental health blog? It’s a waste of time and money.

But here’s the thing — you’re not just a therapist or coach, you’re a full-on business owner. So, instead of thinking your clients require one-on-one time, you can think bigger to encompass a greater clientele through the use of creative content marketing.

Keep your business doors open, even after hours.

When people are winding down from their daily duties or traveling internet portals late into the night, they often start asking those important questions that can make tomorrow a little better.

A website serves as a 24-hour shop, offering your target audience the mental sustenance they need when they get the mental munchies.

Your mental health blog about self-care, depression, anxiety, and support is the Snickers bar to take away their hanger.

More than that — when you’re busy working one-on-one with a client, with a blog, you still have extensions of your support written throughout your website, which allows those searching for answers to enter your virtual waiting room and have a good read.

When your content resonates and inspires curiosity, you can lead your curious crowd to schedule an appointment with you or purchase your new course.

They need help. YOU can help them. A blog is a bridge every mental health pro needs.

Convert your blog readers into subscribers and clients.

Your blog, when properly optimized for SERPs, serves as the doorman, letting visitors into your digital office. Once you have their attention, you’re positioned to convert them into loyal subscribers and clients.

If you’re doing it right, your mental health blog is packed to the brim with useful information written in your brand voice that satiates your readers’ inquisitive minds and convinces them you have the solution to their problems.

So, if you’re running a promotion, have designed the ideal freebie in return for an email address, or just want to get them to schedule a call with you, this is your moment.

Your business blog has given you this moment.

Prospects + clever redirection to the next desired action is how blogs keep working for you, even when you’re not in the office (AKA when you’re reading a good book with coffee in hand, napping with your beloved floof, or enjoying a cuddle with a loved one).

Reputation is boosted by visibility.

What do you do when you’re in need of an answer online?

You type up your short question, watch as the suggested inquires pop up, and pick the one you want. Then, you peruse through some of the top results and if you’re anything like me, you also check to make sure the site is reputable. (I love a good .edu)

Your next move? You click on the website. Now you’re in someone else’s digital waiting room.

That blog has drawn you in because it answers your questions.

Suddenly, you’re relying on this business blog as the authority on the subject matter you’ve inquired about. By answering your questions, the website you’ve clicked on has gained a positive reputation and probably another fan.

You may even see additional relevant topics available and then you’re learning more, thanks to the business that had the wherewithal to create this resource for you.

You can be exactly like this resource for the many people hopping online in search of more information on mental health topics.

Each blog offers a lifetime of benefits.

Not only to your readers but to you. A one-time effort (or cost, if you hire a copywriter) benefits you throughout the life of your business.

Blogs are tools in it for the long game. Mental health is an evergreen topic — we always need to learn more; emerging generations are searching the same topics older generations used to reach you.

Your mental health content is always meeting new pairs of eyes.

This is especially true the longer content is on your site, as search engines rank you higher based on how well you’ve packaged your content pieces into a cohesive set of blurbs that clearly identify what your brand is about.

Blogs give you content for every other marketing avenue.

Are you sending out newsletters? Link to your mental health blog! Using social media channels? Share your blog there too. Blast every blog out to your network; these are the ideal pieces of content to share with your audience and within your industry.

The more you’re openly sharing your content, the more eyes are on your website — guess what that is? Traffic for you to convert.

If you’re not sure what to do once you have web traffic on your website, stay tuned for next week’s blog.

Here’s a hint: always have a call-to-action embedded into every blog. Readers don’t become clients unless you usher the way.

And meanwhile, if your blog needs reviving (or starting!), reach me here and let’s get to sprucing!